Adam Gray

Hello Golfers,

Welcome to another edition of our newsletter. This week, we take a look at a rising American star, examine the importance of your wedges to shooting lower scores, and cast our eye over the advantages of having a golf bag suited to the wet weather.

Enjoy the read.

Tour news

An all-American affair

Xander Schauffele showed U.S. Ryder Cup captain Jim Furyk exactly what he was missing at Le Golf National, as he pulled off a stunning play-off victory at the WGC-HSBC Champions in Shanghai. Schauffele clawed back a three-shot deficit to fellow American Tony Finau, making birdies on the final two holes to force a play-off, before making another birdie at the first sudden-death hole to win his third PGA title. Schauffele was named 'Rookie of the Year' in the 2016-17 season, and is proving his credentials once again this year, despite switching equipment manufacturers at the start of the season.

If you’re also thinking of a move away from your current set of clubs, come down to the shop and we’ll get you fitted down to every last detail!

Request a fitting here.

Winter rules

Preferred lies

Now that the clocks have gone back and we find ourselves edging towards winter, many golf courses will have introduced a Local Rule for 'Preferred Lies'.

When this is in force, it allows you to mark, clean (especially important if your ball is covered in mud like in this photo) and place your ball within six inches of where it has come to rest, providing it was on a closely mown area - i.e. the fairway.

If you're unsure on this or any other rule, please come and speak to a member of the pro shop team.

Bags of fun

Winter is coming, but we know that won't prevent you avid golfers getting out on the course to face biting winds, muddy shoes and, most of all, rain. Lots and lots of rain. With this in mind, it's more important than ever to have a golf bag which will keep your clubs and belongings dry during a downpour.

Introducing BIG MAX Aqua Space

This is where a cart bag like the Aqua Space comes into play. This bag has been designed with 100% waterproof material, including nine taped-seam waterproof zip pockets so that everything will be kept dry for the whole round no matter what the weather holds in store.

The nine pockets also mean it's spacious enough for your extra layers (think waterproofs, jumpers, woolly hat, mitts etc) whilst there are specific holders for your umbrella, towel and glove; you’ll be ready for whatever gets thrown at you this winter.

explore BIG MAX's range >

What do you take from this?

As golfers, there's nothing more satisfying than a shot which is perfectly executed - even if it is a rare occurrence for many of us. It could be a booming drive which splits the fairway down the middle, or maybe a wedge shot which stops dead, two feet away from the hole. In fact, when you consider how often we use our wedges during a round of golf - see the graph below - the latter is something that we should all be striving to achieve.

Average % of shots for a club golfer

So, what do you take from the graph above? In our eyes, it highlights just how important your short game is. We see a lot of you spending time hitting balls on the range, which is great, but don't neglect the less glamorous side of the game when practising - it's where your score is 'made'.

We can't stress the benefits of having wedges that are suited to every aspect of your game either. Cleveland have two models in their range for you to choose from: the CBX is a cavity back wedge that is incredibly forgiving, whilst the RTX 4 is its tour offering that offers maximum versatility and precision.

Cleveland RTX 4 and CBX

contact the team >

Spotlight: Glenmuir's Merino Superwool

There's more to choosing a sweater to buy than simply what looks best, as the fabric it's made from plays a huge role in its performance and how long it'll keep its shape.

Take Glenmuir's Wikie sweater for example: it's made from 100% Merino wool, which means not only does it stretch for a comfortable fit, but it then returns to its natural shape once worn.

view Glenmuir's range >

Video of the Week

Changing your swing to hit different shots can result in lots of different issues, so make things easier for yourself by following this simple tip from Major winner Graeme McDowell.

I hope you enjoyed the newsletter. If you have any questions just ask in the shop or reply to this newsletter. Adam and the team.

Kenilworth Golf Club
Crewe Lane
Kenilworth
CV8 2EA

Phone: 01926 512732

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