Adam Gray

Hello Golfers,

Welcome to the latest edition of our newsletter. In this week’s mail, we compare today's drivers to the big sticks of yesteryear, look at how layering has become so important out on the course and cast our eye over one of the changes to the Rules of Golf which come into effect in 2019.

Enjoy the read.

Tour news

Hatton crumbles

It was back to the daily grind for Europe’s Ryder Cup heroes, with Tyrrell Hatton and Tommy Fleetwood both in action at the Alfred Dunhill Links Championship. Hatton led in the final round by four strokes heading into the back nine, but a remarkable collapse involving four bogies saw him card a level par 72, allowing Denmark’s Lucas Bjerregarrd to steal victory at St Andrews. Fleetwood shared second with Hatton as a final day 69 left him on 14 under, one stroke behind Bjerregarrd. This week the tour heads to Walton Heath with Justin Rose playing host at the British Masters.

Rule changes

As 2019 comes ever closer, so too do the new Rules of Golf which are to be implemented on 1st January 2019. The changes being made are intended to modernise the game, one of which is the dropping procedure. Drops will no longer have to be made from shoulder height – instead, golfers will be able to drop from knee height when taking relief to simplify the dropping process and speed up play.

View all rules changes here.

Promotion news

Do you need new spikes?

Winter brings with it rain, which makes the ground beneath your feet softer and more slippery. If your spikes are worn or even missing, keeping a stable base during your swing will be much harder and you'll be more prone to slipping. To avoid destructive shots like these, come in-store and take advantage of our Shoe MOT promotion, where you can get new spikes fitted for half price!

learn more>

The good old days

Sometimes it's nice to reminisce about the good times. When it comes to golf, the days of persimmon woods, small clubheads and hitting balls which were hard as a rock are long gone - but it can help to take a trip down memory lane to remind us of just how much technology has developed, particularly in the case of drivers.

Time tunnel

Take TaylorMade for example; you might have been lucky enough to own its iconic r7 Quad driver way back in 2004. The r7 was memorable for introducing the then-revolutionary concept of changeable weights in a driver, which was a massive shift from the conventional 'one weight fits all' approach. The r7 Quad is a classic club, and is certainly remembered with fondness.

Fast-forward to the present day and TaylorMade has released its most technologically advanced driver to date in the form of the M3. The M3 really shows just how far we've come in terms of moveable weights, with a Y-Track feature that allows golfers to adjust their settings for optimal trajectory, maximum forgiveness, or less spin.

So, whilst it is nice to think about your first ever driver, it's probably time to get up to speed with the latest models such as the M3. Who knows? Maybe in another 10 years time, you'll be looking back on the M3 with as much fondness as the r7 Quad!

explore TaylorMade's range >

How times have changed

Remember when you used to get ready for a round of golf during winter - you'd put on your vest, followed by a turtleneck, followed by a polo, then a jumper, before finally putting on your jacket. Not only was it a complete pain in terms of trying to stay warm without overheating, but it also made swinging the club near impossible - not a great combination if you wanted to enjoy your 18 holes.

Luckily, we've come a long way since then and we're now able to wear golf-specific garments which are not only comfortable, but also designed to keep your movement as natural as possible. So, instead of donning 5 or 6 layers during your round of golf, all you'll need is three.

Over your Under Armour polo, we'd recommend wearing a pullover like this Storm Playoff 1/2 zip. It features UA Storm technology that repels water without sacrificing breathability, meaning you'll be dry and comfortable for your whole round, even if you wear it as your outer-layer.

That being said, there will be days where you need an extra layer to make sure you're fully prepared for your round, which is where the Storm Elements jacket comes in. It has ColdGear Infrared technology for retaining body heat, and is available in four stunning colourways.

explore Under Armour's range >

Oakley Prizm - See what you've been missing

Video of the Week

Having already received plaudits from the likes of Keegan Bradley, Shane Lowry and Graeme McDowell, the RTX 4 wedge from Cleveland is brimming with the potential to boost your game.

I hope you enjoyed the newsletter. If you have any questions just ask in the shop or reply to this newsletter. Adam and the team.

Kenilworth Golf Club
Crewe Lane
Kenilworth
CV8 2EA

Phone: 01926 512732

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